1 on 1 Support

1 on 1 Support

for our member

Discounted Pricing

Discounted Pricing

Partners receives special discounts

Custom Products

Custom Products

for our Trade and Dealer Partners

Welcome To From The Forest Direct

About Us

In Central Wisconsin, USA, far far away from our Founder and President Tryggvi Magnusson’s tiny hometown in Iceland, lies our office and production plant, From the Forest. That’s where we are, working hard to maintain our commitment to produce high performing, ethical, but-most-of-all gorgeous floors and wall products – all at a price that’s more affordable and accessible to our customers.

With decades of combined wood flooring manufacturing experience, our team at FTF holds a wealth of knowledge to ensure our products are designed for stability and long-term wear. We work to tastefully embody all modern trends, from Farmhouse Shabby Chic to Mid-Century Eco Modern, while still offering traditional and classic styles.

We do our very best source our raw materials in the United States. All of the products are made in Weston, Wisconsin. We pride ourselves on being environmentally responsible. Our legacy and expertise are founded in an American Dream-based culture of service, innovation and passion.

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  • Discounted Pricing

    Approved trade or dealer members receive discounted pricing! You will receive a price sheet for reference. Log in to your account to view pricing, receive freight quotes, and place your order.

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  • Free Samples

    We always recommend ordering samples before placing full carton orders. Trade and Dealer program partners receive free samples to help customers find the perfect product for their next project.

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  • Personalized Support

    From The Forest Direct offers personalized support for our partners. Work with a dedicated Trade/Dealer Account Administrator to manage your account, answer questions, and set yourself

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Merchandising & Marketing

Need samples and merchandising? No problem! Order them here. Display costs are credited back to you on your next full order.

  • Peel & Stick Walls

  • Easy D-I-Y

  • American Made

  • Eco-friendly

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